news
July 13
Above: Jodie Marshall, Beer Category Marketing Officer and Dave Poss, Wii Fit winner.
Congratulations to Dave Poss from Oromocto, the winner of a Nintendo Wii and Wii Fit.
Thank you to all who participated in the Selection Beer on-line contest.
June 27
Come visit the Selection booth and sample a beer based cocktail at the Wine show in the Memorial Civic Centre in Campbellton, NB 8-11 pm. This show is in support of Club Richelieu. We are serving up summer fun with Selection Rasp-beery cocktails and Selection Lagaritas.
Visit any ANBL store and sample a Selection beer based cocktail on the following dates:
- Friday June 26 5-8
- Saturday June 27 3-7
- Tuesday June 30 5-8
- Thursday July 2 5-8
- Friday July 3 5-8
June 26
visit the Selection booth and sample a beer based cocktail at More than Martini's, Delta Fredericton. We are serving up Selection Rasp-beery cocktails and Selection Lagaritas. An evening of food & refreshments in support of 2 local charities, organized by Kiwanis Club of Fredericton in partnership with the Delta Fredericton. Delta Fredericton Hotel, 7-10 pm.
Selection Lager Bee Guards
Fun spring time giveaway,
Visit any ANBL Corporate Store May 14 & 15 between 5 – 8 to try Selection Lager or Light and receive a the newest outdoor patio essential a bee guard come find out what this is all about….
Visit the Selection booth on site at the Atlantic Beer show May 30 in the Moncton Coliseum, Agrena A, Killam Drive, Moncton, NB. Stop by and try Selection Lager or Light or try one of our fun beer cocktails, Rasp-beer-y Punch or the Selection Shandy. To learn more about this event visit www.atlanticbeerfestival.ca.
Visit the Selection booth at the Womens Healthy Sexy Strong event at the Delta Fredericton May 31 225 Woodstock Rd, Fredericton, NB. Stop by the booth and try Selection Lager or Light or try one of our summer beer cocktails, Rasp-beer-y Punch or Selection Sangria.
Alcool NB Liquor launches domestic beer
March 12, 2009
FREDERICTON (CNB) – Two new private label domestic beers are now available to New Brunswick consumers. Alcool NB Liquor today became the first liquor board in Canada to offer private label beer when it launched its Selection brand.
“Selection Lager and Selection Light are exciting new additions to Alcool NB Liquor’s beer portfolio,” said Dana Clendenning, president and CEO of Alcool NB Liquor. “We are proud to launch these premium-quality, low-cost brands, which are brewed for New Brunswickers by New Brunswickers. The Selection brands are brewed to Alcool NB Liquor specifications, using quality ingredients, and are slightly drier than the typical lager and light beers, with a crisp, dry taste. They are light-to medium-bodied in colour, with a clean, fresh finish.”
Alcool NB Liquor spokespersons acting as brand ambassadors will be on-site in 16 stores throughout the province from 5-8 p.m. today. Customer tastings in all corporate stores will take place from 5-8 p.m. today and tomorrow, March 13, and from 3-7 p.m. on Saturday, March 14.
Mainstream domestic beer volumes were down in the latter half of 2008, due to the relatively poor summer weather, lower tourism numbers, and pricing in neighbouring jurisdictions.
“The launch of these two canned domestic beer products will guarantee that New Brunswick consumers have a low-cost, high-quality choice,” said Clendenning. “Both products retail for $18.67 for 12 cans (355 ml).”
Four ingredients were used to brew the Selection brands: malt (barley), hops, water and yeast. The malt is 100 per cent western Canada barley. Two types of hops were used: the bittering hop, Nuggets, and the aroma hop, Hallertau. The hop bitters in both brands are lower than a typical lager, and a special New Zealand hop was used to give the beer a slightly spicier, grassy aroma. The fermentation temperature is slightly higher than that for other lagers, creating slightly more fruity and floral aromas.
Selection Lager and Selection Light are brewed by Moosehead Breweries in Saint John, and are available at all ANBL corporate stores and select agency stores. More information on both brands may be found at www.selectionlager.ca.